Startup.com

1. It was trying to make things more comfortable, in reagards to the citizens relationship with the government.

It offered a certain service, were the clients would save time and effort in order to complete their tasks.

2. During the time they started 1998/99 most of the visitors online were still very young. However those who pay taxes, parking-tickets and have other sort of business with the governemt are usually somewhat older. And it is always harder to be able to create a sense of trust among older rather then younger people. And also the espinoage and the dotbomb in 2000 did have certain effects on the outcome.

3. I would go with govWorks.com

4. For me it looks rather "empty" and not something I think I could rely on. Meanwhile if you look at (for example) amazon or ebay, it manages to create a sense of safety. Even if these 2 examples differ in what they have to offer it's visitors.

5. I would use a logo with images above.

6. The fact that they failed!

The idea was right, the timing was ok, the people, and yet it didn't work. I don't think that their failure was because of the increaed competition. It was more beacuse of the people themselves (the CEO and Tom etc) not being able to hold on to it.

The I-pod

Fragile!!!

I have 3 people withing my "social network" that have been purchasing the latest I-phone's. Ironically all of them have come to regret the fact that they spent (what's considered to them) a lot of money on this product.

- The first person 22 year old female bought the I-phone for his boy-friend for his birthday. And according to her, ever since, they have come to spend more time communicating through the phone rather than having close intimate conversations. It could be anything from watching clips online, or listening to music.

- The second person is 25 year old male, who because of some internal problems with the product has had to send it back and forth more then just 2-3 times since he bought the I-phone which was about 3 months ago.

- The last person 31 year old male, dropped his, and it broke. However accrding to him and those who were present, no other phone would break that easy, so now days the call it I-fragile.